Minnesota motorists have purchased 20,000 critical habitat license plates since a series of new designs were unveiled six months ago. That means there are nearly 120,000 registered vehicles on the road that display a colorful conservation plate.

“By purchasing a critical habitat plate, Minnesotans are showing their commitment to preserving and enhancing habitat for loons, deer, chickadees, fish and other wildlife,” said Mark Holsten, DNR commissioner.

A showy ladyslipper, a northern Minnesota fishing scene, a majestic whitetailed buck, and a blackcapped chickadee are among the new designs. A fifth option, the loon plate, which has been available since 2005, remains a popular choice among motorists.

“The loon is an iconic symbol of Minnesota’s wilderness that our citizens identify with,” Holston said. “Many people don’t realize they can purchase their new plates right now, and they don’t need to wait until the registration is due.”

Revenue generated from the sales of the plates has helped purchase 10,300 acres of critical habitat. Nongame research and surveys, habitat enhancement and educational programs have also benefitted from the license plate sales.

The critical habitat license plate program was created in 1995 to provide additional opportunity for Minnesotans to contribute to conservation. Motorists who purchase a critical habitat plate make a minimum annual contribution of $30 to the Reinvest in Minnesota (RIM) program. Every dollar generated through the sale of the license plate is matched with private donations of cash or land.

The new license plates are available at all deputy registrar offices statewide. To order plates over the phone, or for questions about ordering the Critical Habitat License plate, call the Department of Public Safety-Driver and Vehicle Services at 651-297-3304.